"iPhone for me is an instant access to the information". This user is a28 years old professional that need constant communication with clients and friends.
The user I talked to has just started using iPhone and has interesting points of view on it. "I can fit everything in my iPhone". like all his banking information, emails, bookings. He appreciates that he can do anything he could have done using his laptop with internet access. "I want to replace my computer and iphone with one thing". Why do we have to have all these different devices.
Since he feels different needs for each task, for him having the mobile device made of different parts and using each part based on the needs are very important. I hear a lot from users that they also would see a need to sync their mobile devices with their computers. Also using the mobile device as a key access point to all the digital devices in life would be a perfect case for users like him.
Application:"I wish I could just delete the apps that I don't use anymore, and what id we just had apps like physical icons that I could put in my phone and remove them when I don't need them."
Phone Personality:"I wish my phone was behaving more like a pet or human! Maybe it could be behaving rude to me sometimes! For example maybe my phone would not let me a phone call and makes me actually go and talk to that friend in person"
Access:"I don't really check my emails on my laptop anymore because that take so much time to open the browser and check the email. If I don't have my phone then I just skip checking my emails". I think that is a very interesting point when it comes to instant access to the information.
Size:"I think I am a bit limited by my iPhone because of the size of the screen, ".