The first step in the process is to understand what users really need, desire and expect from a mobile experience. referring to the ongoing research I was doing from the begging of the project, I could better confirm the initial findings with the users that fall into my target group and this lead me to the top 6 needs. The needs that I am considering as a start point for my design:
NOT ANOTHER DEVICE TO MANAGE: Life is already fully invaded by the technology and for most of the users that is a question if there should be a limit on that. Users in this group are not all open to the idea of adding a new device to their complex life.
AVOID COMPLEXITY AND DISTRACTION: Too much of technology especially when it is not designed for the real needs of the user dose create an experience that is more a distraction from life for users. Adding the commercial requirement to these experiences make it way too complicated. Users have to disengage from the world around them to engage with their mobile device. This becomes more important for the on the go experience.
MISSING PERSON-PERSON COMMUNICATION: Text messaging, emails, voice calls, Instant messaging and ... these are all communication methods that technology provided the users with yet there is something missing here: "the way we naturally interact without technology".
BETTER CAPTURE AND INPUT ON THE GO: Small size of the mobile devices and also the context they are being used in makes the input and capture experience a task that is time consuming, distracting and not always properly done. An example is the way users write text messages on the go and how that could be an undesirable experience for most of the users
BOTH SIMPLICITY AND RICHNESS: The target group in this project still prefer the simplicity of the basic phones and at the same time understand the need of a rich device for some tasks. What is not attractive to them on current smart phone devices is the rich interface that needed to be used for basic tasks.
LESS TECHNOLOGY TO HANDLE: Technology is never close to the way users live in a natural world. Users need to make an emotional connection with the technology. mobile devices are very personal and most of the users make an emotional connection to the mobile devices during time. Still the mobile device is just a piece of plastic and a digital screen and nothing more.